Seller Resources

Preparing to Sell your North Atlanta Home

Luxury Home

We consult about this often, but even the best Realtors will have difficulty marketing and selling your home if the home is not properly prepared for sale.

Now more than ever, Sellers must do everything possible to help differentiate their homes from the current crop of comparable properties on the market. This philosophy has always been important but in the Buyers market we live in today, this strategy is critical to effectively market your home, save you time and - most importantly, realize your homes true resale potential. Here's how:

Disassociate Yourself with Your Home

Don't scoff or make light of this statement. Remember, purchasing a home for everyone is truly one of the most emotional buying decisions you'll ever make. As such, so is selling as well. This is part of the psychology of owning a home. Since our homes take on an almost equal status to that of a living family member, some sellers are resistant to change and making the necessary adjustments to help market and ultimately sell their home.

  • Say to yourself, "This is no longer my home; it is a house -- a product to be sold and marketed for Maximum Value
  • Make the mental decision to "let go" and focus on the fact that soon, this house will no longer be yours
  • Picture yourself handing over the keys the new owners
  • Say goodbye emotionally to every room
  • Don't take constructive criticism from agents personally when trying to advise you on how to best prepare your home for sale
  • Don't look backwards -- look toward the future


Continuing with the psychology of what triggers buying impulses, it's extremely important to de-personalize your home as best as possible. Remember visiting a model home and how it looked? The house was immaculately decorated and you knew no one lived there. Regardless, every room invited you to envision yourself living there. Follow this same philosophy as you prepare your own home to appeal to the masses.

  • Pack up and remove those personal family photographs from each and every room. You want buyers and their family members to imagine their own photos on the walls and they won't be able to if yours are still there
  • Consider removing any items of a religious or political nature
  • Remove any personal artifact that may be of an offensive nature. Buyers can't see beyond personal artifacts and you don't want them distracted
  • You don't want buyers asking "I wonder what kind of people live in this home", rather, you want buyers saying, "I can see myself living here"

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Atlanta Dream Living Farkas & Associates Keller Williams Realty Equal Housing OpportunityRealtor

Keller Williams Realty Atlanta Partners | FARKAS Realty Group | Phone: 678-442-1509

One Sugarloaf Centre | 1960 Satellite Boulevard, Suite 1100, Duluth, GA 30097

Mobile: 770.789.1888 404.259.9390 | eFax: 1.866.910.9842 | Email: